Apple is spending more on AI, but remains far behind its Silicon Valley peers

Apple CEO Tim Cook opens WWDC 2024 in Cupertino, California, on June 10, 2024. Apple’s capital expenditures are far below its mega-cap peers and are growing at a much slower rate. Artificial intelligence is increasingly important at Apple, but the company takes a very different approach relative to Microsoft, Apple, Google and Meta. “Embedded in our results this quarter is an increase year over year in the amount we’re spending for AI and Apple Intelligence,” CEO Tim Cook told CNBC’s Steve Kovach on Thursday. The topic of greatest interest to analysts on Apple’s quarterly earnings call on Thursday was […]

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