More than 60% of applications are priced below or equal to $2.00 in the Apple App Store for iPhone,
Google Android Market, Nokia Ovi Store and Palm App Catalog. The proportion of applications priced
below or equal to $2.00 is much lower in the Apple App Store for iPad, BlackBerry App World and
Windows Marketplace for Mobile. Interestingly, the proportion of paid applications priced below $1.00
($0.99) on the Apple App Store for iPad and Apple App Store for iPhone decreased in both stores from
30% to 25% and from 49% to 45%, respectively which we also reported in our June report covering May
2010.
Applications are priced lowest in Google Android Market, Nokia Ovi Store and Palm App Catalog.
Interestingly, the average price of the 100 most popular applications in Google Android Market and Palm
App Catalog is higher than the average price of the entire catalogue of applications. And, while the average
price of all applications is only 16% higher on the Apple App Store for iPad than in the Apple App Store for
iPhone, the average price of the 100 most popular applications is nearly three times as high.
Per the chart above, Google Android Market has the largest share of free applications available; 60%,
representing an increase of 3% since May 2010 when it was 57%. The share of free applications is smallest
on Windows Marketplace for Mobile (22%), followed by the Apple App Store for iPad (26%) and BlackBerry
App World (26%).
The large share of free applications in Google Android Market may be influenced by the fact that developers
from only 9 countries are currently able to distribute paid applications in Google Android Market, and by
the fact that users from only 14 countries are able to download paid applications (out of the 46 countries
where Google Android Market is currently available). Additionally, users need to register for a Google
Checkout account in order to download paid applications in Google Android Market (except for the
locations where operator billing is available).