Day: July 28, 2006

“MSMobile site has published some non-official info on the upcoming communicator called ORSiO. It doesn’t have the support of 3G and Wi-Fi networks, but EDGE data transfer standard.The specs of ORSiO: Operating system Windows Mobile 5.0 GSM/GPRS/EDGE (900/1800/1900 MHz) 2.7” LCD, QVGA (240×320 pixels), 262K colors 2-megapixel camera Intel Bulverde 524 MHz processor 64 MB RAM and 128 MB flash ROM Slot for miniSD cards Li-Pol 1500 mAh battery Talk time – min. 6 hours Standby time – min. 250 hours” via mobile-review.com

“Motorola on Friday launched its first “online-game-playing mobile phone” in China.Working together with Shanda Interactive Entertainment, Motorola modified its E680 to E680G to fit the online gaming requirement. Shanda Interactive Entertainment will provide ‘World of Legend’ and ‘Magical Land’ online role playing games that can be installed on E680G. The D-pad at the bottom will act as the navigation pad, and the 2 buttons on top will be the game button. Unless the game support landscape mode, it iwll be quite strange to control with 2 buttons on top.”This is our first online game on a handset,” Ian Chapman-Banks, Motorola’s North Asia general manager of marketing and business development for mobile devices. While Motorola do not earn a penny from the monthly game access subscription, they will make the profit from the handset sales only. Shanda instead, will charge as low as $3.76 USD per month. This does not including the wireless data connection charge.’We don’t have a target because no one has ever done this before — we are hoping that we will give our users a better experience and we will gain customer loyalty,’ said Ian Chapman-Banks, Motorola vice president and general manager for Northeast Asia marketing. Motorola also launched a online gaming portal in China and hosted over 350 java games. ” via slashphone.com

“Seoul, Korea – July 27, 2006: Samsung Electronics Co., Ltd., the world leader in advanced memory technology, announced today that it has developed the industry’s highest density MMC card (popular removable MultiMediaCard for portable electronics) based on its most advanced MLC (multi-level cell) NAND flash memory. It also has developed the highest performing MMC card, based on SLC (single-level cell) NAND flash, in rounding out its large portfolio of MMC memories. With added density and higher performance, the new Samsung MMCplusTM cards are designed to greatly enhance user convenience for a variety of mobile applications.Based on Samsung’s 8-gigabit (Gb) NAND flash memory, the MMCplus card will be introduced with an 8-gigabyte (GB) density, allowing it to store 2,000 MP3 music files or eight hours of DVD-quality movies. The 8GB card will be part of a full line up of MLC-based MMCplus cards that also will include 1GB, 2GB, and 4GB offerings.Samsung also is introducing a separate card advancement: a higher performance MMC that more than triples the performance of conventional small-form-factor memory cards. The higher performance version makes use of SLC NAND flash memory, providing a read-speed of 40Mbytes/s and a write-speed of 25Mbytes/s. The advanced MMCplus card can save six MP3 songs per second, or two hours of DVD-quality movies in less than a minute. The high-performance card will be available in two variations: a 1GB and a 2GB density. Samsung’s new high-density and high-performance MMCplus cards are expected to be available in the second half of this year. According to market research firm, Semico Research, the worldwide high-density memory card market is expected to show substantial growth from 115 million units in 2006 to 750 million units by 2009.About Samsung ElectronicsSamsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
Reference
□ Digital Camera Market Forecast

2006

2007

2008

2009

2010

DSC (in Mln units)

89

92

97

99

100

Percentage of DSLR

6.6%

7.9%

8.6%

9.3%

10%

Card unit (4GB eq.)

11.6M

14.6M

33.2M

36.8M

40M

(Source: Brain Child 2005)

□ High-density Memory Card Market Forecast

Year

2005

2006

2007

2008

2009

CAGR

Memory Card Market Total

420

720

1031

1353

1717

42%

1GB and higher

19

78

241

621

1166

180%

512 and lower

401

642

790

732

551

8%